It’s that time of year again. You can make a difference for pediatric brain cancer research and enjoy great ice cream from Graeter’s.
The Cure Starts Now and Graeter’s team up once again this September in their annual Cones for the Cure campaign. The campaign will take place September 10-20 at participating Cincinnati, Dayton, Columbus and Chicago Graeter’s locations to help spread the word about The Cure Starts Now and its mission to find a cure for all cancers by focusing on pediatric brain cancer.
As part of their continued support for The Cure Starts Now, Graeter’s will be giving away free scoops of Elena’s Blueberry Pie ice cream to customers two times during the campaign period. Elena’s Blueberry Pie is a special flavor that was created in honor of 6-year-old Elena Desserich, the inspiration behind The Cure Starts Now.
“In many ways, this is where it started,” says Chip Graeter of Graeter’s. “Almost seven years ago we joined the charity with the creation of this special flavor and have been committed to the cause ever since. And this time we want to do even more.”
During Cones for the Cure, guests that visit a Graeter’s store during the campaign period have the opportunity to donate a $1 or $5 “Cone for the Cure.” Graeter’s will also offer a $20 savings booklet for every donation of $5 or more to The Cure Starts Now.
The element of surpise is what makes this such a great campaign as the two free ice cream days will randomly be announced with the help of media outlets, bloggers and social media.
Be sure to “like” the Cones for the Cure Facebook page at www.facebook.com/conesforthecure for the latest news about the campaign.
New to the 2015 campaign is a social media photo contest where ice cream lovers can upload a selfie with their Graeter’s ice cream for the chance to be named the “Ultimate Graeter’s Fan” as well as the grand prize of free Graeter’s for a year!
In 2014, over 40,000 people participated in the campaign which generated $75,000 for The Cure Starts Now. To date, over $200,000 has been raised through the campaign to fund homerun cure research.
To learn more about Cones for the Cure, please visit the website at www.conesforthecure.org.
“It may be the very best way to make a difference while treating yourself to the best ice cream around,” says Graeter.
Thanks to Graeter’s for sending me a swag bag of goodies for helping get the word out.