I was invited to check out the New Lineup of Western Primetime™ Sandwiches at the newly redesigned Frisch’s Big Boy in Covington, Ky. I’ve grown up eating at Big Boy ever since I was a little kid and it’s been interesting to watch the restaurant evolve over the years while creating new memories with my kids. One of the first changes you might notice is the location of the Big Boy Statue as you drive onsite.
The previous statue location was on the corner which wasn’t the safest for taking Big Boy selfies. Now you can take a pic with Big Boy close to restaurant in a safer location.
The inside of the restaurant is all about the details. A few of the nice touches were the art tribute of vintage Big Boys of the past on the wall, the mission statement, and a special kids area with coloring pages and crayons at a table just for them.
Even the drive thru has an updated look.
You may notice that Big Boy looks a little different too. This new Big Boy is smiling with his eyes directly at you.
Now let’s talk about the food because that’s what we were really there for. During our tasting we sampled all of the Primetime Western sandwiches.
So what’s so special about them?
The new sandwiches come in three styles: cheeseburger, grilled chicken and crispy chicken. They all feature real premium cheddar cheese, three hand-breaded onion rings, hickory-smoked bacon and Frisch’s new tangy Double B Low ’n Slow barbecue sauce, made with no high fructose corn syrup, on a butter-grilled brioche bun.
This is a combo that you can’t go wrong with!
They pretty much had me at bacon, bbq and onion rings. We sampled the cheeseburger first, followed by the grilled chicken, and crispy chicken. The cheeseburger and grilled chicken were a two way tie for me at first place with the crispy sandwich at a close 2nd. Each sandwich had a great texture and flavor.
So what was the inspiration for these new menu items?
“These sandwiches are everything you want when you think of barbecue. The sauce, onion rings and bacon give them a flavor we’re sure our customers will enjoy,” said Jason Vaughn, Frisch’s chief executive officer. “These sandwiches are a great menu addition and add to an already successful Primetime Burger lineup.”
The Western sandwich theme also has a local tie.
“These sandwiches embody the flavor of the west,” said Vaughn. “Annie Oakley spent part of her childhood near where this sandwich was developed in Cincinnati and I know this is a flavor she would have appreciated.”
“I’m thrilled with how our new barbecue sauce has come together; it has just the right level of spice balanced by a sweetness from our blend of real honey and brown sugar that our customers are sure to enjoy,” said Chef Greg Grisanti, director of research and development for Frisch’s. “These are sandwiches our staff can be proud of because not only do they taste great; they’re made with fresh ingredients made every day in our commissary.”
Along with the barbecue sauce, each sandwich features three onion rings made with onions grown specifically for Frisch’s.
I learned a lot about the food at Frisch’s on a behind the scenes tour of the commissary. That tour has forever changed my perception and standard for onion rings. Frisch’s makes their onion rings fresh, not frozen. If your onion ring is stringy, it’s not fresh. Now you know why their onion rings are so good! I will never forget the giant room filled with onions waiting to be cut from the commissary.
I usually order a Big Boy, fries, and extra tarter sauce to dip my fries in but I might need to mix things up because the new menu items were so good.
You can try the new Western Primetime Sandwiches at the Cincinnati, Columbus, Dayton, Lexington and Louisville locations. *The Classic, Mushroom Swiss and BLT Primetime Burgers are also still available.
You can share your Big Boy selfies and dining adventures on instagram and snapchat at @frischssnaps.
You can find out more about the new menu items and find a Frisch’s Big Boy located near you from their website.
This conversation is sponsored by Frisch’s Big Boy. All opinions are my own.